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Our path to...

FAIR TRADE

Create a personal

relationship with the farmers

Eliminate

intermediaries

Meet fair trade

international criteria

Become certified as a 

fair trade businesss

JustFruits is not yet certified as a fair trade business.

DAILY PROBLEMS FOR FARMERS

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Workforce

The increasing cost for growers to secure a stable and reliable workforce to plant, harvest, pack and ship their product.

DROUGHT

Drought has gripped large part of the countries for years. Farmers are facing the financial and emotional toll it is taking.

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MARKETS 
UNDER PRESSURE

 

Fierce competition for the major market lead to lower financial results.

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INTERMEDIARIES

The high profit margin of the intermediaries affects the farmers' return.

OUR SOLUTION

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Direct Business

Helping the farmers reach directly the end customer,

in order to obtain a better return.

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Personalized Relationships

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Sustainability

Tailor made program created directly at the farms.

Support the farmers in promoting

environmental stewardship.