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Our path to...
FAIR TRADE
Create a personal
relationship with the farmers
Eliminate
intermediaries
Meet fair trade
international criteria
Become certified as a
fair trade businesss
JustFruits is not yet certified as a fair trade business.
DAILY PROBLEMS FOR FARMERS
Workforce
The increasing cost for growers to secure a stable and reliable workforce to plant, harvest, pack and ship their product.
DROUGHT
Drought has gripped large part of the countries for years. Farmers are facing the financial and emotional toll it is taking.
MARKETS
UNDER PRESSURE
Fierce competition for the major market lead to lower financial results.
INTERMEDIARIES
The high profit margin of the intermediaries affects the farmers' return.
OUR SOLUTION
Direct Business
Helping the farmers reach directly the end customer,
in order to obtain a better return.
Personalized Relationships
Sustainability
Tailor made program created directly at the farms.
Support the farmers in promoting
environmental stewardship.